How To Optimize Your Company Glassdoor Profile
While many businesses maintain a presence on Glassdoor, is that Glassdoor employer profile optimized? And what are the benefits of optimizing your Glassdoor company profile?
Glassdoor is an excellent platform for showcasing your employer brand and workplace culture to attract potential hires. With the addition of employee reviews, it also gives job seekers a chance to get an authentic picture of the working environment at your company.
Optimizing your Glassdoor profile positions your company as an employer of choice and makes it more likely that you’ll attract top-tier talent in the competitive job market. For insights on how to enhance your Glassdoor company profile, read on for 13 easy-to-implement tips.
What Is Glassdoor?
Glassdoor is a website providing information about companies. Organizations create their own Glassdoor company profile and add business information like a mission statement and overview of company culture. Job openings can also be posted on the platform.
While organizations can add basic information about the company, Glassdoor mainly acts as a review platform. Past and current employees as well as interview candidates can add a review of their experience at the organization. This offers valuable insight into the work environment, employee growth and development opportunities, major pros and cons of working for the company, and even salary ranges.
Due to these features, Glassdoor is a popular platform for job seekers who are considering working for your organization. Your Glassdoor company profile acts almost like an advertisement for working for you, and you want it to be optimized to attract the best talent on the job market.
Why Should You Optimize Your Glassdoor Employer Profile?
Optimizing your Glassdoor company profile brings numerous benefits. One of the primary benefits is that an optimized Glassdoor profile can attract top talent. A Glassdoor profile that showcases a positive work environment makes the organization more attractive to potential candidates, especially those with a high skill and experience level.
Having a strong Glassdoor employer profile, complete with favorable employee reviews, serves as a powerful way to boost your employer brand. An employer brand encapsulates an organization's image and reputation. It includes what company culture is like, employee perceptions of working for the organization, and the company’s overall appeal as a workplace.
Other advantages associated with optimizing your Glassdoor profile include providing transparency (including salary and workplace culture transparency), improving job market competitiveness, and boosting your recruitment efforts.
An optimized Glassdoor profile can make it easier to attract top talent.
13 Ways to Optimize Your Glassdoor Company Profile
1. Complete Your Profile
One of the easiest ways to ensure that your Glassdoor company profile is optimized is by completing your profile in full. Fill out each section in a way that covers all necessary information but is still succinct and to the point. Sections to fill out include company overview and mission and values.
2. Highlight Company Culture
Something that many employers leave out of their Glassdoor company profile is an overview of company culture. Adding this section is a good way to stand out, position yourself as an employer of choice, and attract top talent. Emphasize company culture by sharing photos or videos of office events, adding employee testimonials, and highlighting what makes your workplace unique and appealing.
3. Showcase Benefits and Perks
As a carry-on from highlighting company culture, you may want to outline some benefits and perks that the organization offers. Many potential employees look to Glassdoor profiles when considering applying for a position at the company.
Therefore, using your Glassdoor company profile as an extension of a job posting and mentioning some additional perks that may not be included in the job ad is a good idea. Things to mention could include health insurance and retirement plans, flexible work schedules, and any other incentives you offer, especially if they are unique compared to competing companies.
4. Respond to Reviews
One of the major features of Glassdoor is the ability for past and current employees to leave reviews. Those who have interviewed with you can also leave a review. To improve your Glassdoor employer profile, reply to all reviews in a professional way. If a review was not one hundred percent positive, address the concerns and mention that the company values the feedback.
Ideally, take any constructive feedback you receive and act on it, whether this was feedback on the interview process or on working for the organization. Following this step makes it less likely that you’ll receive a similar review covering the same issues again.
If potential employees see multiple reviews with the same criticisms, they’ll be more inclined to believe it is a widespread problem and could opt out of the recruitment process for your company.
Use your Glassdoor profile to promote company culture as well as work opportunities and benefits.
5. Include Job Listings
Including job listings is another thing to do to optimize your Glassdoor company profile. Post any open positions to give job seekers access to the latest opportunities at the company. If you use recruitment software to post job vacancies, you can simply check “post on Glassdoor” when selecting where to post the job advertisement.
Posting job openings on Glassdoor is notably one of the top recruitment tips for small businesses as it increases the reach of your job posting in an affordable way. It also allows job seekers to quickly see information about your business via yourGlassdoor profile, which may encourage them to apply.
6. Add Multimedia Content
Incorporating multimedia content, like videos and photos, is a unique and visually appealing way to optimize your Glassdoor company profile. Multimedia content is an excellent complement to your company culture information as it can show team events and day-to-day office activity. You could even make a video showing life around the office or an average day in the life of employees.
7. Encourage Employee Participation
While it’s not appropriate to pressure employees to leave reviews on Glassdoor, you can encourage them to share their experiences if they would like. The more authentic positive reviews you have, especially from current employees, the better your Glassdoor company profile will appear to potential employees. If you haven’t already, you should also consider implementing an internal feedback process to address concerns before they are shared publicly.
Always post jobs to your Glassdoor profile and add multi-media content if possible.
8. Monitor Analytics
Glassdoor features analytics that can be useful for tracking the performance of your Glassdoor company profile. These analytics can help you discover which sections of your profile get the most attention, what demographics you reach, and what viewers do on your profile. You can then use these analytics to shape your Glassdoor strategy and optimize your profile.
9. Promote Diversity and Inclusion
As discussed, your Glassdoor company profile is an excellent medium for attracting talent. Because one of your Glassdoor profile’s main audiences is potential employees, promoting diversity and inclusion is a great way to help your profile and organization as a whole stand out.
Highlight programs and initiatives that show dedication to creating an inclusive workplace. You could also showcase diversity metrics, like what percent of your company workforce is female or from ethnic or other minorities. Also, ensure you use inclusive language throughout your Glassdoor employer profile.
10. Regularly Update Information
One of the easiest but most necessary ways to optimize your Glassdoor company profile is by keeping it up-to-date. Ensure the profile features the latest information about your organization, including changes to benefits, leadership changes, and updates in the company mission statement and business model.
Monitor analytics and update company information as frequently as possible.
11. Utilize Employer Branding Features
Glassdoor has some employer branding features that you can take advantage of to improve your reach and brand image. These include branded content and targeted job advertisements that have a higher chance of reaching the right candidates.
12. Always Be Truthful
One of the biggest mistakes made on a Glassdoor employer profile is not being truthful. This issue can include adding false information, such as benefits or salaries that aren’t correct, and even adding fake reviews (or pressuring employees to add positive reviews).
Potential employees can generally tell when false information has been added to boost a Glassdoor company profile. This is a significant job search red flag, and candidates will avoid a company that they think has added fabricated reviews or other false information.
Therefore, a great way to optimize your profile is to simply be factual with all the information you add and reply professionally to any constructive feedback you receive.
13. Foster a Healthy Work Environment
Interestingly, one of the best ways to improve your Glassdoor company profile doesn’t relate to what you add to the profile. An excellent way to optimize your profile is by fostering a healthy work environment and providing a fair and professional recruitment process.
If employees are motivated and have high levels of workplace satisfaction, you’re more likely to receive positive Glassdoor reviews and significantly less likely to get negative ones. This alone can drastically boost your Glassdoor profile and increase your chances of becoming an employer of choice and attracting top talent.
In Conclusion
Glassdoor is a major platform that aids in creating a transparent hiring process and is a valuable tool for employers, current employees, and candidates. By optimizing your Glassdoor company profile, you can communicate your employer brand and build a positive reputation in the job market.
Regularly monitoring and updating your profile ensures that it remains an accurate reflection of your company's culture and values. By having a well-optimized Glassdoor profile with positive employee reviews and accurate information, you can better promote your company as an employer of choice, increasing your chances of attracting top talent.